M11U6- The gentle art of persuasion

You may download today’s handout here.

If you want to watch some of the “I’m a Mac / I’m a PC” ads mentioned in your textbook, you may do so below:

As an anecdote, you may also watch this Camel ad from the late 1940s, how they tried to convince consumers that smoking was not only stylish, but also healthy (or at least, not unhealthy).



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