Christmas ads 2019

Christmas is around the corner. In the run-up to Christmas, businesses and brands release their very best ads, typically tearjerkers, to catch consumers off-guard and lure them to shop till they drop. I’m well aware of their persuasion strategies, of course. And yet, every year I find myself having a look at British Christmas ads, as they tend to be longer, and usually tell a story, which will allow me to exploit them in the classroom even further than ordinary ads. This is a selection of the ones I liked the most this year:

VISA

a rendition of Queen’s ‘Somebody to Love’ by real shopkeepers struggling to survive in the high street.

Extended version

Alternative version- shopkeepers singing All I Want for Xmas is you

Sainsbury’s– Nicholas the Sweep

Set in Dickensian London, it showcases the story of a waif-an orphan child and chimney sweep, unfairly accused of stealing.

Resources: the ad is set in Victorian England/Dickensian London. Some related vocabulary may be useful to start with:

Click on the image to open the word cloud. Links to definitions can be found by clicking on each word.

  • What do you mean when you say that somebody is ‘rotten to the core’?
  • The story is told by a 3rd-person narrator. How would you narrate the story using 1st-person narrative…
          • a. from Mrs Sainsbury’s point of view? 
          • b. from Nicholas the sweep’s point of view?
  • Imagine the story were to be published as a book. How would you retell it?

John Lewis & Waitrose– Excitable Edgar

Resources to use the ad in the classroom:

Fortnum and Mason– What’s in a Fortnum and Mason hamper? (list of traditional Christmas foods and elements in Britain)

Watch the ad and write down as many foods, gifts and Christmas traditions as you can.

Aldi-Kevin the Carrot #4 (Let Me Entertain You):

Resources to use the ad in the classroom: The Literacy Shed

Sky– ET came home for Christmas

Joules– Wallace and Gromit

Iceland supermarkets– Frozen II

Lidl

M&S Christmas Food (Christmas market)

Smyths toys– If I Were a Toy

Save the Children’s Christmas Jumper Day– You may want to take part in this…

Further resources:

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