Christmas ads 2019

Christmas is around the corner. In the run-up to Christmas, businesses and brands release their very best ads, typically tearjerkers, to catch consumers off-guard and lure them to shop till they drop. I’m well aware of their persuasion strategies, of course. And yet, every year I find myself having a look at British Christmas ads, as they tend to be longer, and usually tell a story, which will allow me to exploit them in the classroom even further than ordinary ads. This is a selection of the ones I liked the most this year:

VISA

a rendition of Queen’s ‘Somebody to Love’ by real shopkeepers struggling to survive in the high street.

Extended version

Alternative version- shopkeepers singing All I Want for Xmas is you

Sainsbury’s– Nicholas the Sweep

Set in Dickensian London, it showcases the story of a waif-an orphan child and chimney sweep, unfairly accused of stealing.

Resources: the ad is set in Victorian England/Dickensian London. Some related vocabulary may be useful to start with:

Click on the image to open the word cloud. Links to definitions can be found by clicking on each word.

  • What do you mean when you say that somebody is ‘rotten to the core’?
  • The story is told by a 3rd-person narrator. How would you narrate the story using 1st-person narrative…
          • a. from Mrs Sainsbury’s point of view? 
          • b. from Nicholas the sweep’s point of view?
  • Imagine the story were to be published as a book. How would you retell it?

John Lewis & Waitrose– Excitable Edgar

Resources to use the ad in the classroom:

Fortnum and Mason– What’s in a Fortnum and Mason hamper? (list of traditional Christmas foods and elements in Britain)

Watch the ad and write down as many foods, gifts and Christmas traditions as you can.

Aldi-Kevin the Carrot #4 (Let Me Entertain You):

Resources to use the ad in the classroom: The Literacy Shed

Sky– ET came home for Christmas

Joules– Wallace and Gromit

Iceland supermarkets– Frozen II

Lidl

M&S Christmas Food (Christmas market)

Smyths toys– If I Were a Toy

Save the Children’s Christmas Jumper Day– You may want to take part in this…

Further resources:

Black Friday and consumerism- resources

You can find below a collection of resources which can be used when dealing with Black Friday and consumerism:

  • Black Friday-US commercial:

  • Black Friday (BBC news):

Binge shopping:

How to differentiate deals from duds on Black Friday (B2):

Black Friday- consumer expert:

Black Friday online shopping and fraud: https://natalialzam.wordpress.com/2017/11/25/black-friday-online-shopping-and-fraud/

Money- resources

You can find below a series of resources which can be used if you need to deal with the topic of money and finances:

Debit card ad:

Money and consumerism- Spotify playlist

Word cloud with idioms from songs:

Edpuzzle quiz– clip captioned in English, questions and comments aimed at working on the vocabulary of money. (C1)

Winning the lottery:

Transcript 

  • Cashless societies:
  • Pensioners splashing out vs cash-strapped millennials:

transcript

      • Facebook cryptocurrency launched:
      • Have you/Would you invest in bitcoins? Why? -Watch these clips from The Big Bang Theory (The Bitcoin Entanglement)

Finances:

Model declared bankrupt:

Transcript

Sex and the City- Ring a Ding Ding (the protagonist finds herself broke after years of splashing out on, among other luxuries, shoes)

Crime and money:

  • Cybercrime and fraud:
  • Measures to prevent fraud:
  • Using a dead woman’s card (B2):

Black Friday, online shopping and fraud

Listen to this clip where an expert on online fraud discusses online scams on Black Friday. Then answer the questions below:

 

  • What tools are fraudsters using on Black Friday?
  • What is the expert’s advice in the face of such tools?
  • How much was lost to fraud on Black Friday last year?
  • What should you do if you become a victim of this kind of fraud?

M11U5- Numbers

To introduce the topic, you may watch this video explaining how to read certain tricky figures:

You may also visit this website, which contains lots of detailed and clear information.

You may also listen to this clip in which some speakers discuss which their favourite numbers are:

Finally, you may listen to this news snippet about childhood obesity figures in Guernsey (one of the Channel Islands in the UK). Then, answer the questions about the clip:

Questions (self-check your answers)

On a different note, since this week’s unit is about numbers, and on Friday there might be people indulging on binge shopping because of Black Friday, I thought this could be a good excuse to talk about shopping, consumerism, and spending figures.

You have some idioms related to money and spending here:

mycloud

READING: Spanish retailers gear up for Black Friday

LISTENING: How to differentiate deals from duds

Watch this video, and then answer the following questions (self-check your answers)

You may also watch this video about binge shopping (you can click on CC to activate subtitles):

 

Money and consumerism- Spotify playlist

You may listen to some songs dealing with the topic of money and consumerism here: